About company
Ice hockey boomed again during the 1970ies all over the world. In the beginning of the 70ies European athletes started to come to the NHL and play for professional teams. In 1972 a history-making event took place when 8 games were played between the best Canadian professionals and the USSR national team. In 1976, professional players finally got access to the World cup and to the Olympic games. All these events have promoted immense growth in the popularity of ice hockey on both sides of the “iron curtain”.
The industry of ice hockey gear experienced tremendous growth as well. Many brands were developing rapidly consolidating themselves into bigger and stronger ones and trying to meet the ever growing demands of the athletes and the increasing numbers of ice hockey players. Canada has always been and absolute champion in the number of hockey players with its 1 hockey player for every 50 citizens. It was Canada where most brands offering ice hockey gear appeared and grew in the 70ies. Flame was one of these brands at that time focusing its efforts on the development of new items and on the improvement of currently available gear. After some time however the brand disappeared from the world hockey arena and was forgotten for several decades.
In 1999 enthusiastic investors and passionate hockey fans bought out the Flame brand which has been privately owned ever since. They decided to concentrate on its further development while preserving the key and basic values of the original Canadian brands
- Ongoing development
- Professional attitude
- Customer satisfaction
- Honesty and responsibility
Flame as a company belong to the users of their own gear, and therefore their limitless energy and personal involvement give a lot of hope to all Russian hockey players as only a hockey player can really understand what a hockey player needs. The fact that the gear is developed by devoted players giving their mind and soul to ice hockey makes the Flame gear highly functional and meeting the needs of both professional and amateurs. Flame gear is produced by the same suppliers as world renown brands such as ССМ, REEBOK, ADIDAS, TAKLA, SHER WOOD, MONTREAL etc.
When they buy Flame gear the players can be sure that they can completely concentrate on the game with no other concerns or worries – the gear is not going to let tem down. The reason for this confidence is that the company has taken the path of feedback development between the supplier and the customer. Comments and wishes of distributors and those of end users are extremely valued and used by the gear designers.
Despite its long and eventful history Flame is still a very young brand in the Russian market. This is why we are just happy to see that some KHL stars have already chosen Flame gear for them.